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XS - Bust 34-35in

1950s Blue Swiss Heart Print Dress | Magg | XS

1950s Blue Swiss Heart Print Dress | Magg | XS

Regular price £115.00 GBP
Regular price £0.00 GBP Sale price £115.00 GBP
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Utterly charming 1950s Swiss heart print cobalt blue dress by Magg, Maid of Lucerne, with a lovely full skirt and wide boat neck. The blue and white is such a wonderful eye-catching colour combination, the white print is delicate and classic of the dirndl styles of the period, and the bright hue stops this dress from being too cute. The cut is feminine, the wide boat neck is stylish and the full skirt with the below knee length is easy to wear and demure. Wear with simple white accessories to allow the print to really be the centre of attention!

We advise paying close attention to the actual measurements of the garment. Please get in touch if you have any questions.


• Beautiful deep and bright cobalt blue colour
• Swiss style heart dirndl novelty print in white
• Wide boat neck with cross over seams to the shoulders
• Nipped in waist with tight pleated gathers
• Sleeveless
• Full voluminous skirt
• Fastens using a metal zip to the side, no brand, with a hook and eye at the top
• Unlined
• Made from a mid-weight crisp soft cotton
• Maid of Lucerne, Magg label to the back. Edged have frayed

Shown with a small petticoat underneath, not included


There is a small fray to the front of the neckline, and one under the armpit which has been secured. There is a small light mark under the armpits. All shown in the photos


Bust: 36in
Waist: 25in
Hips: 46in
Length: 42in (2.5in extra hem)
Shoulder to Waist: 15.5in

These are the measurements of the garment, we advise being 0.5in smaller that the dimensions stated.

How To Find Your Size

Doris our model is Bust: 33in, Waist: 24.5in, Hips: 35.5in, Height approx. 5ft 8in shown standing on her toes.

Care & Composition

Cotton, 30* wash


For postage we charge based on the price of your total order.
For the UK:
Up to £20: £2.95
Up to £50: £4.35
Up to £100: £5.50
Up to £500: £10.50
All international (out of the UK) postage is based on three stages of item cost:
up to £20 / up to £50 / up to £250.
Please see below for these costs.
Europe: £9.60 / £11.15 / £18.15
America/Canada/Africa/Asia: £11.65 / £13.55 / £23.70
Oceana: £12 /£14.05 / £25.60
Please see our shipping policy for more detailed information

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